Our Roots
The Geen Family
From the very beginning of the 1900's, our cherry orchards earned a stellar reputation for quality.
In season, customers would come from all over the Okanagan Valley to purchase our freshly picked cherries. Our little fruit stand did well.
Some years, if crops permitted, we would even send a few truck loads of fresh cherries to select grocers in Vancouver. That was the full extent of our export business.
When international trade and travel improved over the century, word about our quality cherries reached a greater audience. Suddenly, in the 80’s and 90’s, buyers for national and international grocers sought cherries from us. New York, San Francisco, Taipei, London … Paris, our family farm became an international business from thereon. Who would’ve thought?
The Early 1990's
In the early 1990’s, David Geen bought the “Home Farm” orchard in the Carrs Landing area, on gentle slopes overlooking Okanagan Lake.
The company started to operate as Coral Beach, it was named for the pink-hue granitic rocks that line the shore around the Coral Beach park.
Jealous Fruits Became Our Flagship Brand for Marketing Our Premium Cherries
In 2008, David started a new company to market his own fruit under the name Jealous Fruits, which eventually absorbed Coral Beach Farms, and became our flagship brand for marketing our premium cherries.
Jealous Fruits Today
Today, we have dramatically expanded our cherry acreage. We have a state-of-the-art sorting and packaging facility on site. Our farm is tied into an efficient transportation network, enabling our astonishingly fresh cherries to reach domestic and international markets in record timing. We now have been shipping Coral Beach/Jealous fruits cherries to Asia for over 20 years. Now, only 5% of our produce is shipped within Canada.